As one of the EU’s fastest-growing advanced economies, Spain generates strong outward investment flows, with Spanish multinationals actively seeking opportunities in emerging markets, infrastructure, renewable energy, telecoms, agri-industry and tourism development. Foreign partners that promote themselves effectively in Spain benefit from increased visibility among investors who consistently deliver high-quality FDI and long-term commitments across the world.
Spain is also a gateway to over 1.4 billion consumers across Europe, Latin America and North Africa. Companies that market their products and services in Spain gain access not only to a major European consumer market, but also to one of the world’s strongest commercial bridges with Latin America. Strategic promotion in Spain can significantly boost exports, diversify demand and accelerate market entry across the broader Spanish-speaking world.
Meanwhile, Spain’s rapidly advancing tech and green-energy sectors make it a powerful source of know-how. Spanish firms are global leaders in renewables, digital infrastructure, water management, smart cities, tourism development and transport, offering valuable expertise to partners who engage with this innovative ecosystem.
Spain’s status as a global tourism powerhouse — with more than €76 billion in spending in 2025 alone — further underscores why countries should promote themselves here. Spanish travelers are among the world’s most active, high-spending and culturally curious. Nations that raise their profile in Spain benefit from increased arrivals, new air connections, and sustained tourism revenue.
For countries and companies seeking investment, partnerships, export growth and tourism inflows, Spain offers the ideal platform: a competitive, outward-looking market where strong promotion directly translates into visibility, economic opportunity and long-term relationships. Today, positioning yourself in Spain means positioning yourself at the heart of a global network that connects Europe with Latin America, Africa and the world.
Spain’s Expanding Influence in Global Trade Fairs
Spain’s fairs and trade shows are experiencing a period of strong momentum, reinforcing the country’s role as a major European hub for business, innovation and cultural exchange. From tech and tourism to food, fashion and sustainability, industries are turning to Spain’s event stages for product launches, networking and market expansion.
Fitur
Attracting a record number of visitors annually, Spain rightfully bears the reputation of a tourism success story. By the end of 2025, its tourism sector is forecast to exceed €260 billion, equivalent to almost 16% of the national economy. Meanwhile, tourist spending is climbing just as quickly, reaching more than €76 billion in only six months.
To celebrate this dynamic and constantly evolving sector, Spain is hosting FITUR, the International Tourism Trade Fair – the benchmark event in hospitality. The annual fair takes place each January in Madrid, the world’s tourism capital and home to the headquarters of the World Tourism Organization.
From January 21 to 25, 2026, FITUR is set to once again bring together key industry professionals to discuss the focal points of sustainability, innovation and digitalisation, shaping the future of global tourism.
Mobile World Congress
There are few countries in the world reshaping their narrative as successfully as Spain, which is actively transforming into an international hub for innovation. Today, the nation is firmly advancing toward its goal, having already established a robust digital infrastructure and a thriving tech ecosystem.
As one of the pillars supporting Spain’s technological transformation stands the Mobile World Congress (MWC) – the world’s largest and most influential connectivity event – set to light up Barcelona with its vibrant energy from March 2 to 5, 2026.
Welcoming global leaders, key business players and IСT giants and covering groundbreaking areas such as quantum-ready data centers and AI-driven automation, the event offers a rare opportunity to witness firsthand the transformative force of the rapidly evolving tech landscape and collectively imagine the boundless possibilities of an intelligent, connected tomorrow.
Alimentaria
Spain has traditionally served as one of the major agrifood powers in Europe and beyond. This sector alone adds over €100 billion to the national economy, fostering exports and sustaining millions of jobs. Despite such impressive economic scale, agrifood maintains exceptionally high standards, ensuring that Spanish goods remain cherished internationally for their quality and wide range of offerings.
The sector’s latest achievements and trends will take center stage from March 23 to 26, 2026, at Barcelona’s prestigious Alimentaria exhibition – one of the world’s premier international food trade shows.
The biennial platform covers the entire sector’s value chain, providing an all-encompassing program with a focus on innovation and networking. In 2024, this spirit of collaboration translated into record-breaking success, connecting over 900 global brands with visitors from 120 countries.
